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House Beautiful reports rising interest in plum across furniture and decor, citing sales and sourcing figures from Havenly and Interior Define. Designers say the shade can work in many rooms, from a small accent to paint or wallpaper, but its fit depends on undertones, lighting and the room’s existing palette.
Plum is gaining ground in home furnishings and decor, according to a House Beautiful report that cites rising orders at Interior Define and more plum-colored items sourced by Havenly designers. The figures suggest growing interest in a moody shade that designers say can be used in rooms throughout a home, though the report does not establish that plum is a market-wide trend.
Havenly Chief Commercial Officer Lee Anne Blake said orders for purple and plum furniture at Interior Define increased consecutively each quarter from Q3 2025 through Q3 2026, representing a 34 percent relative increase. She also said Havenly designers sourced 53 percent more plum and jewel-toned decor items year over year. The report does not specify the underlying order counts or the exact year-over-year comparison period for the sourcing figure.
Blake said customers shopping across Havenly’s brands are requesting white, cream and beige pieces less often, as some preferences shift toward color and moodier interiors. She described plum as a shade with warm brown and red undertones, which she said can make it feel more grounded and versatile than a brighter purple. Those characterizations are design judgments, not measured consumer outcomes.
Designers interviewed by House Beautiful recommend choosing a complex plum with brown, red or gray undertones rather than a bright, blue-leaning purple. For a lower-commitment test, they suggest flowers, a rug, a pillow, artwork or an accent chair. More committed approaches include plum paint, wallpaper or larger upholstered furniture. The article’s designers also advise connecting the shade to other colors, materials and finishes already in a room.
Plum Offers Options From Accents to Walls
The trend matters to readers because color choices affect both the feel of a room and the cost and effort of changing it. A small plum accessory can test how the shade looks under a home’s lighting and beside existing finishes before someone invests in paint, wallpaper or furniture. That gives renters and cautious decorators a way to try the look without committing to a full room redesign.
For homeowners willing to make a larger change, designers quoted by House Beautiful say plum can be treated as a core color rather than an isolated accent. Pairing it with wood, stone, aged brass or patterned textiles, and creating a relationship with other colors, may help the room feel cohesive. The advice is subjective, however; the report supplies no independent research showing that plum suits every room or palette.
The figures also offer a snapshot of demand in brands connected to Havenly, rather than a complete view of the home furnishings industry. Readers should distinguish that company-reported activity from a broad measure of what all consumers are buying. The reported increases are specific to the stated categories and periods, and do not include absolute sales totals.
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What the Report Says About Demand
House Beautiful’s report frames plum as a current interior-design color and says it may remain influential into 2027, citing design professionals and company data. The figures it attributes to Blake cover Interior Define furniture orders from Q3 2025 to Q3 2026 and Havenly designer sourcing of plum and jewel-toned decor year over year. These are different measures and should not be combined into a single market estimate.
The article links interest in deep colors to a broader preference among some Havenly customers for more colorful, moody interiors, and to the popularity of Art Deco design. It does not provide survey methods or a breakdown of customer preferences. Its practical advice is more specific: select a plum with depth, test it in a smaller way if unsure, and coordinate it with the room’s other colors and materials.
“Plum and jewel-toned decor are surging in tandem with upholstery.”
— Lee Anne Blake, Havenly chief commercial officer
How Broad the Plum Trend Is
The report does not establish how widespread the trend is across the home design market. The 34 percent relative increase refers to orders for purple and plum furniture at Interior Define over the stated quarterly period; it is not a market-wide sales figure. The 53 percent year-over-year increase refers to plum and jewel-toned decor items sourced by Havenly designers, and the article does not give the comparison dates or item totals.
It is also unclear how long consumer interest will last or whether plum will remain prominent in 2027. The report cites expert expectations but offers no forecast methodology or independent consumer survey. Recommendations about which undertones, rooms and complementary colors work best are professional opinions, and results can vary with lighting, finishes and personal taste.
Testing Plum Before a Larger Change
For readers interested in the look, the designers’ advice points to a gradual test: start with flowers or a small accessory, then judge the color in the room’s actual lighting and alongside existing furnishings. A larger commitment, such as painting walls or adding wallpaper, can follow if the shade works with the rest of the palette. The report does not announce a product launch or a formal industry forecast; it presents current company figures and design guidance.
Whether plum’s reported momentum continues will depend on future sales and sourcing data. No further figures or specific update date are given in the source report, so the trend’s reach and staying power remain to be established.
Key Questions
What is the reported home design trend?
Plum and other deep purple shades are drawing more attention in furniture and decor, according to a House Beautiful report citing Havenly and Interior Define figures.
How much did plum-related orders and sourcing increase?
Havenly’s Lee Anne Blake reported a 34 percent relative increase in purple and plum furniture orders at Interior Define from Q3 2025 through Q3 2026. She also reported that Havenly designers sourced 53 percent more plum and jewel-toned decor year over year. The report does not provide underlying counts or, for the latter figure, exact comparison dates.
How can someone try plum without repainting a room?
Designers suggest testing the shade with flowers, a rug, a pillow, artwork or an accent chair. These options can show how plum looks with existing decor and lighting before a larger change.
Which colors and materials do designers suggest pairing with plum?
The report’s designers recommend choosing a plum with brown, red or gray undertones and pairing it with materials such as wood, stone, aged brass and patterned textiles. They also suggest connecting it to other colors in the room rather than leaving it as an isolated accent.
Is plum proven to be a trend across the whole industry?
No. The report cites figures from Interior Define and Havenly, but does not provide market-wide data, independent survey results or absolute sales totals. The breadth and duration of the trend remain unclear.
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